Privacy and cookie policy

Cookies policy

 

This policy regulates the use of cookies and establishes the legal basis of Serve Ceptura S.R.L. for the use of “cookies” and similar technologies on the website or on systems related to the website: www.serve.ro. This cookie policy is valid starting with 25.05.2018.

“Essential” cookies are automatically placed on your computer, laptop or any device that can access or operate on the company’s website. “Non-essential” cookies and other similar technologies are placed only on the user’s computer or device if he has given his explicit consent. Additional information about the difference between essential and non-essential cookies can be found in the section below entitled “About cookies”.

Information on how consent is provided for non-essential cookies and other technologies and how to withdraw this consent can be found in the section below, entitled “How to accept or reject cookies”.

content

  • About Cookies
  • The types of cookies used
  • Essential cookies
  • Non-essential cookies
  • How to accept or reject cookies

About cookies

What are cookies?

Cookies are small text files sent by a website’s server to a web browser (web browser: IE, Firefox, Opera), RAM or hard drive and then stored there. They can be used for different purposes, such as: customizing the website according to the needs of a particular user, helping a user navigate the website, improving the quality of the website for the user, or storing user preferences and connection information.

 

Essential and non-essential cookies

Cookies can be classified as “essential” or “non-essential”.

Essential cookies: have one of the following two characteristics:

  • are used exclusively for making or facilitating communication in a network; or
  • are strictly necessary for the provision of an online service (eg our website or a service on our website) requested by you.

Non-essential cookies: These do not fall within the definition of essential cookies because they are not strictly necessary for the operation of a site or the services offered on it, such as cookies used to analyze the behavior on a website (“analytical” cookies ) or cookies used to display ads.

 

Session and persistent cookies

Cookies can be of two types: “session” and “persistent”, depending on the storage period after they are placed in your browser.

Session cookies: remain on the device as long as the web browser is open. They expire when the web browser is closed.

Persistent cookies: expire at a fixed point in time or if they are manually deleted from the web browser.

Our cookies or third-party ones

Cookies can be classified into two groups: those belonging to the site visited or those belonging to third parties.

Cookies that belong to our site (primary): are the cookies placed on your device by the domain of our site.

Third-party cookies: These are cookies placed on your device by domains of third-party sites.

Additional information can be found by accessing the following website www.allaboutcookies.org

Types of cookies used

We use the following cookies on our website: www.serve.ro

Name Type Domain Session or persistent Validity Purpose
FORM_KEY 0 days stores randomly generated keys to prevent false requests
PHPSESSID primary serve.ro session 0 days
GUEST-VIEW primary serve.ro 1 day allows visitors to view and edit orders
PERSISTENT_SHOPPING_CART primary serve.ro 1 day link to information regarding the shopping cart and access history, if you request it
STF primary serve.ro 1 day information about the products you have sent to friends
STORE primary serve.ro 1 day the image of the shopping section or the selected language
USER_ALLOWED_SAVE_COOKIE primary serve.ro 1 day indicates acceptance to use “cookies”
MAGE-CACHE-SESSID primary serve.ro 1 day facilitates fast page loading
MAGE-CACHE-STORAGE primary serve.ro 1 day facilitates fast page loading
MAGE-CACHE-STORAGE-SECTION-INVALIDATION primary serve.ro 1 day facilitates fast page loading
MAGE-CACHE-TIMEOUT primary serve.ro 1 day facilitates fast page loading
SECTION-DATA-IDS primary serve.ro 1 day facilitates fast page loading
PRIVATE_CONTENT_VERSION primary serve.ro 1 day facilitates fast page loading
X-MAGENTO-VARY primary serve.ro 1 day facilitates fast page loading
MAGE-TRANSLATION-FILE-VERSION primary serve.ro N/A facilitates the translation of content into other languages
MAGE-TRANSLATION-STORAGE primary serve.ro N/A facilitates the translation of content into other languages
_ga third .www.serve.ro Persistent 2 years visitor analysis
_gat third .www.serve.ro session 0 days visitor analysis
_gid third .www.serve.ro persistent 1 day visitor analysis
_fbq third facebook.com persistent 3 months Marketing analysis
Adunity third Adunity session Cookies used to speed up the rate of connection requests.
_gat third Adunity session Cookies used to speed up the rate of connection requests.
Adunity third Adunity session Records the ad view by the user
__gads third Adunity session Records the ad view by the user
Ad-Unity, tracking pixel
details here: https://www.adunity.com/privacy-policy.html
third Ad-Unity session Collects information about the interaction with the alphabank.ro site of the users who reach the site through media campaigns (page displays, filling in application forms for the bank’s products, clicking on the buttons).
Ad-Unity myaccount,name: x1auth; Random alphanumeric hash;
details here: https://www.adunity.com/privacy-policy.html
third Ad-Unity session Maintains the status of users who reach the alphabank.ro site through media campaigns on the alphabank.ro site for a period of 2 hours (single visit session)
Ad-Unity myaccount,name: x1mautologin
; possible value: Alphanumeric hash
details here: https://www.adunity.com/privacy-policy.html
third Ad-Unity session Maintains the status of users who reach the site through media campaigns on the alphabank.ro site for a period of 365 days (single visit session, single user, page views, filling in application forms for bank products, click on buttons)

Essential cookies 

These are the cookies strictly necessary for the correct functioning of our website or for the provision of services that you request using our website. We use the following essential cookies on our website:

– the primary session cookies that are entered to retain the data inserted by a user when filling in a form of several online pages on the site.

– the primary session cookies present on the site for storing the products that a user has placed in the shopping cart.

– the primary session cookies used to identify and authenticate a user when they connect to the site, so that it is not necessary to repeatedly enter the login information.

– primary session or persistent security cookies used to prevent abuse of the connection system on the site.

– Primary cookies or third party sessions used for the correct execution of multimedia audio or video sessions on the site.

– Primary OR persistent third-party or third-party cookies used to store the language in which the site is displayed for you.

– Primary or third party session cookies

Legal basis for processing: the processing of user information contained in or obtained through essential cookies is carried out in the legitimate interests of Article 6 (1) (f) of the General Data Protection Regulation (GDPR).

Legitimate interests: ensuring the proper functioning of the site and the online services requested.

How to give up essential cookies

Most types of web browsers allow you to block all cookies, including essential cookies. It should be noted that if all cookies are blocked, certain components and functions of the site may be affected.

Existing cookies in the web browser can be deleted by selecting the option to delete cookies from the option to delete browsing data.

More detailed information on how to accept and reject cookies, including instructions for certain browsers, can be found in the section below entitled “How to accept or reject cookies” 

 

Non-essential cookies

We use the following types of non-essential cookies on our website:

  • Analytical (or performance) cookies

Analytical (or performance) cookies track and collect data about what a user does on the website accessed. We use Google Analytics cookies on the site. Google Analytics cookies help to understand how you interact with the website, including how a user entered the website, the pages accessed, how long and what objects were accessed, location (based on IP address)

The information collected using analytics cookies is collected anonymously.

More information

Google Analytics cookies are classified as primary cookies because they are set by the domain of the site, although Google collects and processes information using Google Analytics. More information on how Google manages the information collected through Google Analytics is in the Google Analytics Privacy Policy, available here: https://support.google.com/analytics/answer/6004245

Information about how Google uses data from the cookies it uses can be found at www.google.com/policies/privacy/partners/

Accepting or rejecting analytical cookies

Google Analytics may not be monitored on all websites in general by following the instructions at http://tools.google.com/dlpage/gaoptout

Processing user information contained in or obtained through analytical cookies

Legal basis for processing: processing of user information contained in or obtained through analytical cookies in legitimate interests (Article 6 (1) (f) of the General Regulation on the Protection of Personal Data (GDPR).

Legitimate interests: analyzing how people use the website to improve the site and business. Additional information on how the information obtained from the use of analytical cookies, including profiling, is used can be found in the section entitled “Use of automated decision-making and profiling systems” in the Privacy Policy, and is available here:

  • Third party cookies

Third parties use cookies to analyze users’ use of our site.

 

Additional Information

Information about the cookies used by Google in connection with the above is in the “Advertising” section and is available at: https://www.google.com/policies/technologies/types/

Information about how Google uses data from cookies for its own purposes can be found at www.google.com/policies/privacy/partners/

 

How cookies are accepted or rejected

There are a number of different ways in which some or all types of cookies may be accepted or rejected. Some of the main ways to do this are described below:

You are welcome to block the use of some or all of the cookies that are used on the website. However, please be aware that this may affect the website and its functionality in part or in full.

You should also be aware that deleting all cookies from your web browser will also delete all cookies that store your preferences, for example whether or not you have accepted the use of cookies on a website or any cookies. which blocks other cookies.

Detailed information about cookies and browser settings can be found by accessing the following link: http://www.allaboutcookies.org/

 

Accepting or rejecting cookies

Browser settings

You can accept or reject some or all cookies (for example, by blocking all third-party cookies) by adjusting your browser settings. How to do this can be found by accessing the following links for the most popular web browsers:

– Google Chrome: https://support.google.com/chrome/answer/95647?hl=ro

-Mozilla Firefox: https://support.mozilla.org/en-US/kb/delete-browsing-search-download-history-firefox

– Microsoft Internet Explorer: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer

– Apple Safari: https://support.apple.com/kb/PH5042?locale=ro_RO

Some browsers, such as Chrome and Firefox, allow you to change your browsing settings in incognito mode, limiting the amount of data entered on your device, and automatically deleting all persistent cookies entered on your device when your browsing session ends. There are also many third-party applications that can be added to your browser to block or manage cookies.

Existing Cookies

To delete cookies that have previously been placed in your browser, you must select the option to delete your browsing history, making sure that the option to delete or delete cookies is activated when this is done.

Google Adsettings

Custom ads are managed by accessing https://adssettings.google.com/ and:

  • unchecking the “Customize ads” option (ie by making sure that the switch at the top of the page is set to left / gray and not right / blue).

Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996

Browser extension to exclude Google Analytics

You can opt out of Google Analytics by installing the browser extension available here: http://tools.google.com/dlpage/gaoptout

Disconnect from Facebook

There is a possibility to install a browser extension called “Disconnect Facebook pixel and FB tracking”. This will prevent Facebook from tracking your behavior on third-party websites. They can be installed by accessing:

  • For Chrome: https://chrome.google.com/webstore/detail/disconnect-facebook-pixel/nnkndeagapifodhlebifbgbonbfmlnfm?hl=en
  • For Firefox: https://addons.mozilla.org/en-US/firefox/addon/facebook-disconnect-ii/

 

European Interactive Digital Advertising Tool

You can opt out of Facebook and other companies that are part of the Digital Advertising Alliance to display interest-based ads by visiting http://www.youronlinechoices.com, selecting your country, selecting “Your ad choices,” then finding Facebook (and any other companies you want to block) and selecting the “Off” option.